It may cute to kiss your pet now and again, but some people aren’t posting pictures just to show affection. A new phenomenon has hit the social media circuit – the “Kiss Your Pet and Post It DARE.”

The dare involves people and families kissing their pets on video, posting that video to social media, then Daring others to do the same, all in an effort to Support Local Nokill Animal Shelters.  People can either accept the challenge or make a donation to Forever Paws Animal Shelter, which is a nonprofit animal shelter in Fall River Massachusetts. With the Cold Weather fast approaching these sweet post of kisses will help bring awareness to the millions of stray animals that are seeking shelter each day, helping each to get adopted into new loving forever homes.